Privacy policy

Bold Muse Co ("we," "us," or "our") operates the store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Bold Muse Co is powered by Shopify, which enables us to provide the Services to you.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein. By continuing to browse our website or use our Services, you consent to the collection of information via cookies and similar technologies as described in the "Personal Information We Collect Automatically" section below.

1. Personal Information We Collect

We refer to "personal information" as any information that identifies or can reasonably be linked to you. We collect this in three primary ways:

A. Information You Provide Directly

  • Contact Details: Name, shipping address, billing address, phone number, and email address.

  • Financial Information: Payment card details (processed securely via Shopify), transaction history, and payment confirmations.

  • Account Details: Usernames, passwords, security questions, and saved preferences.

  • Communications: Any information included in your customer support inquiries or feedback.

B. Personal Information We Collect Automatically (Cookies & Tracking)

To provide a functional and optimized shopping experience, we automatically collect certain information as soon as you visit our website. This is done through cookies, pixels, and web beacons. This information includes:

  • Device Data: IP address, browser type, operating system, time zone, and unique device identifiers.

  • Usage Data: The specific pages or products you view, items added to your cart, search terms used, and your navigation patterns across our site.

  • Order Summary Data: We track session data to generate accurate order summaries, attribution reports, and to ensure your cart remains updated as you browse.

C. Information from Third Parties

We may receive information about you from service providers (like Shopify), marketing partners, and social media platforms if you interact with our advertisements.

2. How We Use Your Personal Information

We use your information to operate our business and provide the Services, specifically for:

  • Order Fulfillment: Processing payments, arranging shipping, and facilitating returns/exchanges.

  • Personalization: Remembering your preferences and recommending products tailored to your interests.

  • Analytics and Optimization: We analyze how our customers interact with the store to improve site performance and fix technical issues. This is why we collect data automatically upon site entry.

  • Marketing: Sending promotional emails or showing you targeted advertisements (which you may opt out of at any time).

  • Security: To protect our store from fraudulent transactions and malicious activity.

3. Disclosure of Personal Information

We do not sell your personal information for money. However, we disclose your information to:

  • Shopify: Our primary processor that hosts the store and manages the checkout process.

  • Service Providers: Third parties that handle shipping, IT management, data analytics, and payment processing.

  • Marketing Partners: To show you relevant ads on platforms like Google, Facebook, and Instagram.

  • Legal Compliance: When required by law, subpoena, or to protect our legal rights.

4. Your Rights and "Opt-Out" Choices

We operate on an "opt-out" basis. This means we begin collecting data to ensure the store functions properly, but you have the following rights to control your data:

  • Opt-Out of Targeted Advertising: You can direct us not to share your information for targeted ads. [Insert Link to Shopify Opt-Out Page].

  • Manage Cookies: You can modify your browser settings to decline cookies. However, please note that if you disable cookies, you may not be able to complete a purchase or use the full functionality of our site.

  • Global Privacy Control (GPC): We honor GPC signals. If your browser is set to broadcast a GPC signal, we will treat it as a request to opt out of the "sale" or "sharing" of your data.

  • Access/Delete/Correct: Depending on your state of residence (e.g., California, Virginia, etc.), you may have the right to request access to, deletion of, or correction of your personal data.

5. Security and Data Retention

No method of transmission over the Internet is 100% secure. While we use Shopify’s industry-standard security measures to protect your data, we cannot guarantee absolute security. We retain your personal information for as long as necessary to provide you with the Services, comply with legal obligations, and resolve disputes.

6. International Transfers

Our store is hosted on Shopify’s servers. Your personal information may be transferred to and processed in the United States and Canada. By using our Services, you acknowledge that your information will be transferred outside of your country of residence.

7. Contact Us

If you have questions about our privacy practices, wish to exercise your rights, or have a complaint, please contact us at:

Bold Muse Co Email: care@boldmuseco.com Address: Shop 2318, Level 2, Gateway Arcade, Tsim Sha Tsui, KL, HK